What Zesti Is (and What It Is Not)
What Zesti Is
The dominant story says people change when they’re informed and motivated.
It’s time to admit that story isn’t working.
Zesti responds by changing the conditions people live within — not by asking people to try harder.
We work through two connected pillars:
Zesti Foundation — feeling better together
We shape the human conditions that make change possible: belonging, safety, shared rituals, cultural relevance, and community capability.
This is public-good work, grounded in dignity and collective resilience.
Zesti CIC — better by design
We shape the environmental conditions for change: the places people live, work, rest, eat, and move.
We redesign layouts, challenge cues and nudges, find less resistant paths, and smooth daily flows — so environments regenerate rather than deplete.
Places people love, because they quietly support wellbeing.
Change sticks when it gives back more than it takes — when the world around people supports their intentions.
By designing a world where people feel better together, wellbeing becomes easier, fairer, and more sustainable.
Not through blame, shame, or pressure — but by redesigning conditions to be regenerative.
This is why Zesti is grounded in human biology, regenerative rhythms, and natural ecology.
We embrace complexity without losing clarity.
We design for real lives, real budgets, and real communities.
Our work creates environments where renewing behaviour becomes the path of least resistance.
What Zesti Is Not
Zesti is not a diet, a challenge, or a motivational programme.
We don’t rely on willpower, discipline, or “try harder” messaging.
We don’t blame individuals for responding exactly as their environment is designed to encourage.
We don’t run short-term campaigns that fade as soon as the funding ends.
We don’t reduce complex lives to targets, checklists, or compliance metrics.
Zesti does not exist to fix people.
It exists to regenerate the conditions around them — socially and structurally — so wellbeing can grow naturally.
Join us in redesigning the conditions for wellbeing.
Together, by design, we can create a world of compounding change and regeneration.
Member discussion