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Better by Design, not by Dictate. Zesti explores how the conditions around us shape the choices we make — and how changing those conditions can create better outcomes.
We develop ideas, methods and practical tools for designing those conditions differently.
Choice Space Theory
The thinking underneath Zesti.
Choice Space Theory explores the relationship between agents, their circumstances and the choices available to them.
It provides the underlying way of thinking from which the Zesti Method develops.
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The Zesti Method
From thinking to doing.
The Zesti Method provides a practical way to work with choice spaces:
Notice → Direction → Decide
It is supported by a developing set of tools for applying, exploring and testing the method in practice.
Explore the Zesti Method →
Papers
Developing the thinking.
Papers explore Choice Space Theory, the Zesti Method and related ideas in greater depth.
They are part of an ongoing body of work — developed through examination, reflection and application.
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Field Notes
Ideas in the real world.
Field Notes capture observations, experiments, reflections and practical experiences that help us understand what happens when these ideas meet reality.
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About Zesti
Zesti develops practical approaches to better by design — looking beyond instructions and individual behaviour to consider the conditions in which choices are made.
Better by Design, not by Dictate